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    The Biggest Misconceptions About Fashion Bloggers

    It’s been a while since I’ve shared some lessons behind the blog, but I’ve been wanting to bring this segment back. I know that so many of you are looking to embark on this adventure and it can be tricky to figure out when everything looks impeccable on Instagram – and the market is so saturated! You guys know that I always try to keep everything as real and candid as possible, which is why I started this segment in the first place. I recently spoke at the Create & Cultivate Style Summit and wanted to share a little more insight today by speaking to the biggest misconceptions about fashion bloggers.

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    The Biggest Misconceptions About Bloggers Explained

    1. Bloggers live perfect lives

    I confess that everything looks picture perfect on Instagram, but what you’re seeing is a creative lens of someone’s life – and not necessarily their actual life. I’m aware of how my feed looks. It’s vibrant and cheerful, but I can still assure you that it’s far from perfect. Sometimes, a fashion blogger’s feed is about a creating a very specific feeling or providing outfit or travel inspiration because it’s part of our business. And as a creative, I can honestly say that my feed is curated for creative purposes because I have a background in art and design. But that’s where this blog comes in! I share very real and personal stories here like this one!

    2. Bloggers don’t have real jobs

    This is probably the biggest misconception about bloggers – that we don’t have “real jobs”. Blogging is an all hours of the day, everyday of the week kind of gig. I work through weekends and vacations – I actually work more on vacation than when I’m at home! I’m also juggling multiple roles constantly from writing to managing my team, planning photoshoots, and delivering content for brands. It takes up a ton of time, and by the end of the day, there isn’t much time for anything else. (I would love to hear what you guys have to say about this, so chime in below!)

    The Biggest Misconceptions About Bloggers Explained

    3. Bloggers don’t pay for anything

    When most people think of fashion bloggers, they think of fashionable getaways and free clothes. But the truth is, NOTHING is free. I am so lucky to be able to work with brands I love, and I do receive gifted items from time to time, BUT there’s always work associated with anything that comes for free! I don’t accept any free clothing that I do not personally pick out, and because of that, I do buy a lot of the items you see on my site myself. Running a blog also comes with large expenses like paying my team, paying for photos, planning my own trips so that I can create fresh content, and buying props to produce a set. There’s a lot that goes on behind-the-scenes when it comes to expenses and costs. (I also pay for a bookkeeper who keeps track of said expenses and taxes because there are so many!)

    4. Bloggers are dishonest about sponsorships

    While every blogger has their own concept of what it means to run a business and partner with brands, I pick my sponsorships carefully because authenticity is incredibly important to me. This means collaborating with brands I naturally wear and use – or new ones I’ve tried and love. It’s also about introducing new items that I think you guys would enjoy. Transparency is everything to me, so I always disclose my sponsored posts  by placing a very clear disclaimer at the bottom of every sponsored post. I feel that this is the best way to be honest about sponsored content!

    What are your thoughts on fashion influencers running their blogs as businesses? Is there anything else I can clarify for you?

    Photos by Lainey Reed

    The Biggest Misconceptions About Bloggers Explained

    Behind the Blog, Learn, The Lovely Lessons

    3 Lessons from My Experience as a Female Entrepreneur

    This post is a compensated collaboration with QVC. As always, all opinions are my own.

    With International Women’s Day here, I wanted to open up about my journey to blogging full-time and share some important lessons from my experience as a female entrepreneur. This is a topic I’m extremely passionate about because I believe that one’s personal journey and experiences can help and guide others to find success.

    I’m excited to collaborate with QVC in today’s post to share lessons I’ve learned along the way in my blog-to-business journey. Plus I’ll be sharing my picks from their female-made beauty brands that share the same #dreamdaredo empowerment that International Women’s Day embodies. In honor of International Women’s Day, QVC® and participating vendors will donate a minimum of $250,000 to benefit Nest, a global nonprofit committed to the social and economic advancement of women by supporting female artisans who might not have the resources they need to flourish.

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    3 Lessons as a Female Entrepreneur

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    Learn, Outfits, Spring Outfit, The Lovely Lessons

    4 Easy Tips for Delegating Better

    Delegating was a weakness of mine for the longest time because I always felt the need to do everything myself. It’s natural to want full creative control when you’re blogging or running your own business. After all, no one understands your goals and vision better than yourself. However, I learned last year that it’s nearly impossible to grow and have a healthy work-life balance without people to help you. I’ve slowly brought a team together in the last few months, which I mentioned in my 2018 bucket list, and it has made a world of difference. I know many of you can relate to this, so I wanted to create a dedicated post about tips for delegating better.

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    4 Tips On Delegating Tasks + Cropped Denim For Spring

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    Learn, Outfits, The Lovely Lessons

    5 Positive Affirmations to Start the Week

    In celebration of the the month of love, I wanted to kick off February with a self-care post. Although I love spending Valentine’s Day with Jordan and we make an effort to celebrate every year, I also firmly believe in self-love. As Carrie Bradshaw says, “Don’t forget to fall in love with yourself first”! One of my favorite ways to practice self-care is through positive affirmations because they provide clarity and encouragement in my thoughts. Below, I’ve shared five positive affirmations to start the week.

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    Transitional Spring Outfit Idea | Cult Gaia Bag | Pinstripe Top

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    Behind the Blog, Learn, The Lovely Lessons

    The Most Annoying Things Bloggers Do On Instagram

    Like I mentioned in my 2018 resolutions post, one of my major priorities this year is getting to know YOU! So one of the first things that I did was create a poll on Instagram Stories asking what you’d like to see more of this year on APOL. And then I got a little crazy. In the last story I asked you to DM me the most annoying things bloggers do on Instagram.

    I went back and forth about asking this question – to be honest, I was a little scared haha. I ultimately decided that yes, I was opening myself up to criticism, BUT I’ve always wanted this blog to be like having an open and honest conversation with friends. So I did it, and guess what?

    You guys BLEW. ME. AWAY.

    Some of the messages had me laughing hysterically, and others had me rethinking the way I look at blogging and content creation.

    Not only did you 100% confirm that I have the nicest readers and Insta fam ever, you gave me genuine, heartfelt feedback that was more than just superficial. You dug deep, and it was SO good that I decided to dedicate a post with the most popular responses. THANK YOU to every person who took the time to share with me and inspire this post!

    Keep Reading The Most Annoying Things Bloggers Do on Instagram

    The Most Annoying Things Bloggers Do On Instagram | IG Poll Results

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