I still can’t believe that this September was my sixth time at New York Fashion Week! A lot has changed over those six seasons, and I think it’s an understatement to say that the tone (as well as the locations) have changed a LOT. The shows were more spread out than ever before, and the presence of bloggers was at an all-time high! Chatting more about how my trip this season was different than any other year and my new approach to NYFW in today’s full post.
Keep Reading My New Approach to NYFW
How It Was Different
Jenn, Kathleen and I all agreed that after years of packing as much as we could into our schedules, this time we wanted to have a more laid back approach. Let’s only schedule as much as we think we can handle. And let’s make sure we actually eat meals instead of being stuck in an Uber for lunch. Happy to report that I did not starve this year at fashion week – we even made a point of going to get the most amazing milkshake + burger lunch at Black Tap.
I also put a bigger emphasis on scheduling meetings with brands and agencies. Instead of attending every single show that sent out an invite, I primarily focused on meeting more of the faces behind the names in my inbox. As a result, I packed more practical outfits, and I had more time to shoot those outfits as well. I’m also shamefully admitting that I skipped my first show on Thursday to take photos around the city…
A few of our stops included a coffee date with Bloglovin’, a delish lunch with French Connection and the VIP treatment with Nexxus Salon in Tribeca. Also met up with the rewardStyle team, had a nacho break with Gigi New York and a manicure date at Paintbox with Parker New York. AND the trip wouldn’t be complete without getting to raid the Alison Brod beauty closet and taking a disco timeout with Bollare. OH and there were adoption puppies at the Shopbop event. Okay this might have been the most enjoyable fashion week ever!
Staying in Midtown Manhattan
This season we decided to try out a hotel in bustling Midtown Manhattan. The New York Hilton Midtown is a prime location for shopping on Fifth Avenue and within walking distance to Central Park. The view from our room overlooked Radio City Music Hall and Rockefeller Center was just right down the street. If you haven’t visited the Top of the Rock – it’s a must! I loved exploring this section of the city – blowouts at Drybar and lunch at Bergdorfs are practically right around the corner.
I think what I was most surprised about was the size of our room at the New York Hilton Midtown! Keep in mind, the rooms in our previous Soho and Flatiron hotels were extremely small. Two girls and fashion week luggage was hard to squeeze into those small rooms. But we were actually able to sleep four people in our room and store all of our stuff quite easily. A room that large in Manhattan is like hitting the jackpot!
Other perks include a little fresh market that serves breakfast sandwiches, donuts, and coffee downstairs. We were contemplating finding a wine store until we realized that the market sells wine right inside the hotel. Again jackpot you guys. We once walked a mile in Flatiron to find a wine store.
I always get asked about seeing celebrities at fashion week. My favorite story from last September was Kim Zolciak and her daughter sitting down next to me at the Sherri Hill show. A boots on the ground moment for any Bravo fanatic and RHOA viewer. However, I think this year really trumped that when Cindy Crawford glided past us outside of Skylight Clarkson Center. I say glided because she literally floated by on her stilettos with picture perfect hair like she just stepped off a runway. Does she even age? I just reminded myself that I gotta try that skincare line of hers.
Another highlight was having the Lexus concierge driving service to shuttle us around the city after shows let out. Anyone trying to hail a cab or find an Uber after a show of 250 people lets out will understand this struggle. Thank you Lexus for saving this girl from hobbling around the streets in ridiculously high heels!
I didn’t get my night out in NYC before I left, but I did get the most amazing meal at Vandal with the Julie Vos team. You guys – serve me frozé and small plates with old school hip hop playing all night long. This place is SO fun. It reminded me a lot of Beauty and Essex or Stanton Social – which are two of my fave places for a girls’ dinner.
PS. I just recapped my entire trip and realized that I didn’t even mention the shows yet! I was only in NYC for the first two days of fashion week because I needed to fly home for a wedding on Saturday. But I did make sure to get in a few of my favorites. Noon by Noor is always so stunning and chic, and Tadashi Shoji’s island vibes had me ready for a Cabo vacay – I literally wanted one of everything!
Photos by Michelle Preau