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2015 Goal Planning

goal planning for bloggers
The holidays are officially over, and it’s time to get back to work and go after new 2015 goals! No more days of eating Christmas cookies in my pajamas (tear). So, I sat down and evaluated my blog year in 2014 – wrote down what worked, what didn’t work and where I want to be by the end of 2015. This helped me focus on what goals to set for A Pinch of Lovely this year and create five main initiatives for the new year!

Keep reading to see the full post and full list of goals!

Shop this post:








varsity vneck sweater

converse and black denim

goal planning in 2015

blogger goal planning




varsity vneck sweater / similar

Gigi New York Jenn bucket bag

chambray button-up 

James Jeans black denim skinnies c/o

Sugar Paper LA planner

Converse Chuck Taylor All Star sneakers

photos by Kaela Rodehorst Photography

location Omni Royal Orleans

post sponsored by the French Quarter Business Association as part of a Stylecation series



Top Five Goals for 2015


1. Blog with Intention – Looking back on posts from 2014, I realized that many lacked intention or way to inform readers. I plan to strive for each post to have a clear message and purpose. 


2. Be the Art Director – Create visually stimulating content. Take a day to research shoot locations, consider props thoughtfully and use my design background as a resource to create well-designed posts.


3. Continue Learning – Step up my SEO knowledge and key in on my analytics. Integrate both into improving the back end of the blog. 


4. Expand Blogger Outreach – Reach out to more bloggers who I would like to work on projects with and who I think my readers would like to learn more about to increase community. 


5. Use Originality to Stand Out! – Stop looking at what others are doing and brainstorm ideas instead. Quit comparing and start creating!


Of course, there are more goals for sure, but these are the ones I plan to focus on the most. To keep them present everyday, I’m printing them out and putting them in my planner where I’ll be reminded of them on a daily basis. It’s easy to forget goals or put them on the backburner when they are out of sight!

How is your goal planning currently going?

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3 Comments

  • Reply Mae Nunez

    Love this! I think these are all really great goals and they aren't your standard "get more traffic" goals. I hope I can do better about all of these this year, but 1, 3, and 4 are big on my list.

    xo, Mae // Mae Amor

    January 5, 2015 at 2:46 pm
  • Reply Yavonne Skillman Befeler

    These are very great inspirational blogging goals. I love how you incorporated them in with your ensemble. I have not seen the varsity sweater paired with chambray yet. The entire look is very refreshing.

    A Lovely Lifestyle

    A Lovely Lifestyle

    January 6, 2015 at 12:22 am
  • Reply Kerri Koen

    Number 3 is huge on my list right now as well! Good luck in 2015 🙂

    January 7, 2015 at 1:44 am
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