When you start blogging, you’ll most likely begin at no expense of your own. But depending on where you want to take your blog and what you’d like it to achieve, there are expenses that will present themselves. The four items below are just the tip of the iceberg but the most relevant when starting a new blog:
How about domain names? You could either keep the .blogspot or opt for purchasing your own .com domain name for easier search recognition. Luckily, domain names do not cost much at all, and you can reserve them for years in advance. In my case, I have apinchoflovely.com that currently serves as a routing page for all of the social media links and sends readers to whichever one they want to see.
What about pretty photos? One of the largest (and most worth it) expense I’ve had so far is my DSLR. Fortunately, I’ve already taken photography classes since I was a studio art major, but for some, they may need photography lessons to figure out the different settings. The only other option would be hiring the help of a professional. Either way, get ready to fork over some cash for those nice photographs!
What about blog design? Not everyone has Photoshop and HTML knowledge. Platforms like Blogger and WordPress have plenty of free templates to choose from, but honestly, they lack the personalization you might want and the features you need to stand out. There are bloggers out there that offer blog templates, custom headers and sidebar buttons. Their design fees vary, so do some research before you decide. A few that I love are Fabulous K, Blog Milk and Leap. (Think you can handle it yourself? Chances are you’ll need a program comparable to Photoshop.)
Content costs money. Whether it’s a food blog, clothing blog or craft blog, remember that your materials are typically an expense. (A tax deductible expense if your blog is a business.) Chances are you will have an idea for a post that will require you to go buy something for it. Make sure to keep track of those expenses to keep yourself from splurging too often.
I hope this helps you potential bloggers out there with monetary expectations. I learned this all on my own, and wish someone would have passed this on to me in the beginning!