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Blog Lesssons Pt 3: Finding Balance

Today’s topic is one that I still have issues with – balancing my time. Although I would love to be a professional blogger, I am not. I have a full-time job, and everything associated with this blog is treated as freelance. Because of this, it can get difficult prioritizing my time.

One way to do this is to have planned posts. Believe it or not, the posts you read here are not written spur of the moment but rather, are planned at least a week in advance. I keep a monthly calendar with all the potential posts mapped out in pencil, so I can easily move ideas around. I also have certain topics that fall on the same day each week – Tuesdays are invitations, Wednesdays are outfits. I like to keep the other three days in rotation. In addition, most posts are made and written in advance. They’re usually compiled one or two days before they’re actually published.

A giant help has been the Blogger app on my iphone. It keeps a list of all my drafted posts, and from there, all I have to do is click publish. I can publish to the blog from anywhere at anytime. Depending on my morning, I’ll publish before I get to work or wait until my lunch break. It’s been a trial and error process of figuring out when to post, but it’s finally getting more consistent.

On top of planning posts (and here’s where I’m lacking), you’ve got all the social media outlets that need to be updated. Facebook helps by automatically updating the Fan page whenever a new post goes live, but you still have Twitter and Pinterest to maintain. Once again, those two things are done either on my lunch break or after work. I’m quickly learning that a social media plan is just as important as my post calendar. I desperately need to start mapping out tweets and pins depending on the post that day. (Working on it!)

Here are a couple of social media tips that I’ve learned from working with brands like

• Images pinned on Pinterest after 7 pm (EST) on Monday, Tuesday, and Friday evenings get the most re-pins.
• If you want the most amount of people to see something on Facebook – post it on Wednesday at 3:00pm (EST).
• “Please,” “check out,” “help,” “vote,” or “buy” always get more clicks.

One last note on finding balance – take a break if you need one. If you skip a day or two or posting, it’s not the end of the world (just don’t let it turn into a habit or your readers will lose interest).

Anyone else have some words of wisdom to help find blogging balance? Please share!

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1 Comment

  • Reply Elizabeth Exposito

    Such a great post, and this is also something I have trouble with. Being in school and having other things that take priority over blogging usually eats away most of my time. I completely understand the feeling! Thanks for sharing!

    Elizabeth E~

    November 19, 2012 at 5:30 pm
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