Behind the Blog, Lovely Favorites

APOL Closet Sale!

Hosting my own digital closet sale is about a year in the making. Once Love(ly)d started as just an idea in the back of my head in the beginning of 2015, so I’m only about a year late! Better late than never, right?

As a blogger, I share my favorite pieces of clothing and my outfits throughout the year, and as you can imagine, my closet tends to get a tad overcrowded, so I started moving items into the guest closet… and now I’m into our second guest closet. I’ve turned into a straight up hoarder y’all, and it’s because I can’t seem to part with all of my favorite things! I finally had to ask myself WHY am I holding onto these items when I could be sharing them? So I invited my friends over to “shop my closet,” and realized that I could be doing this on a much larger level. After all, most of these items are gently-worn only once or twice, and am I betting someone would give them a happy home where they are loved just as much as me – and maybe even worn more. There are some items that still have tags on… : /

At the same time, I have been trying to find a philanthropic way for A Pinch of Lovely to give back, and I realized that this closet sale (now called Once Love(ly)d is an opportunity for me to repurpose my gently-worn clothing and donate to Dress For Success, a non-profit organization that empowers women to join the workforce by providing them with professional clothing. So rather than use a third-party site to host and sell my items, I decided that I would host them myself and donate the percentage of sales that a third party site would make off of my items back to Dress For Success. Any pieces that go unsold after a certain amount of time will also be donated to non-profit. The additional sale profits from each item will go towards the site-hosting, shipping and transaction fees. So I get my closet space back, you guys can shop at huge discounts and it’s all going back towards a positive cause. Everyone wins!

Each week on Monday, an email will go out with images of the items going up for sale that week. How do you get on that email list? That’s where The Lovely List comes into play. By signing up for The Lovely List newsletter (sign-up is on the right sidebar OR below), you will get first access to the sales – along with some other pretty awesome newsletter perks. The very first newsletter goes out TONIGHT, so you’ll want to be on the list for the very first Once Love(ly)d sale!

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  • Reply Jamie Hatcher

    Such a great idea!! Just signed up, I'm excited to see what you have because I love your style!


    January 4, 2016 at 5:59 pm
  • Reply Ally

    How exciting!!!! Can't wait to see everything, absolutely love your style!

    January 6, 2016 at 2:31 am
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