I confess that one of the hardest parts about blogging is to find your voice as a blogger. It’s easy to look at a blog and think that someone’s fashion sense or photography make up the bulk of a blog. However, writing is actually a huge part of the formula. And when you’re not used to writing conversationally, it can be time consuming and cumbersome to start. As a blogger, not only are you writing content for your blog, but you’re also creating social media posts, newsletters, and emails constantly. I don’t really think that a blog can exist without writing, and that’s why it’s so important to find your voice as a blogger. Below, I’m sharing a few tips that helped me find mine.
Keep Reading Tips to Find Your Voice as a Blogger
1. Know who you’re writing for
I always stress the importance of having an ideal reader in mind when writing. This will help you decide which words, catch phrases, and jargon (if any) to use. If you’re just starting out and have no idea who’s reading your blog, make up an imaginary person and write for the audience you want to attract. It’s crucial to develop a voice that connects with your readers – and the best way to do that is by knowing who you’re talking to. Don’t be afraid to get super specific on this ideal target audience. It can be a 20-something college girl navigating life and style or a 30-something mom who still finds fashion a priority in her life.
2. Start writing ASAP
Blog writing is one of those things that you can’t get better at without practice. The simple reality is that when you’re starting out, your blog posts will most likely include imperfections that you don’t catch immediately – but it’s all a part of the process. And the more you write, the more seamless the process becomes. So, don’t get bogged down in the technicalities of blogging. Instead, start writing as much and as often as you can.
3. Write what you know
I find that writing is much easier and less stressful when you write what you know. By this, I mean drawing from your own life experiences and pretend you’re sharing them with a friend. You want to pick a topic you actually know something about and care for because people want authenticity and stories. Find ways to personalize your posts and add that human touch that make you more relatable.
4. Read it out loud
One of my most-used tips for writing a blog post that isn’t so rigid is reading it out loud. Since most of what we, as bloggers, write is based on our opinions and experiences, it needs to feel conversational. I’m constantly reading my paragraphs out loud as I’m writing them to make sure my sentences aren’t overly stuffy – and naturally flow. It’s been such a game changer in helping me find my blogging voice.
5. Edit your work
Lastly, always re-read and edit your work. There are days when I’m full of ideas – and then days where writer’s block gets the best of me. Regardless of which day I’m having, there are bound to be errors. Having the ability to go back and edit my posts makes me feel much less stressed about the entire process of blogging. It also allows me to refine my writing so that I can perfect my voice.
If you have any other tips or tricks that have helped you find your voice as a blogger, don’t forget to share them in the comments!
Photo by Lainey Reed