If you already have a blog or want to start one but you aren’t sure how to promote it, I have great news! We’ll be chatting all about how to promote your blog today. Spreading the word about your new hobby and driving people to your site will be one of the most difficult parts of getting started. You want to promote your blog because it will build brand awareness, help you establish authority, and ultimately generate sales. Most people think a blogger’s job is to simply create content. However, it’s actually making sure we’re visible to the right people on the right channels – and that means marketing. I have a few tips that were extremely helpful in my early days, which I think can benefit you too. If you want to know what they are, read on!
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1. Build your personal brand!
There are so many things that go into a personal brand from consistent imagery to the way your blog looks and the way you write! My background in graphic design has definitely helped me hone in on what I want people to feel and see when they come to my blog or Instagram. It’s feminine, happy, and vivid with a southern charm. This is important because it helps brands determine whether or not they want to work with me. The great thing about branding is that it can be anything you want it to be. When you’re starting out, you paint your own picture and tell your own story. Then you convince everyone else by conveying your message through the content you create and publish.
2. Get on the right social media channels!
One of the biggest mistakes new bloggers make is feeling obligated to be visible on every social media outlet. It can be extremely overwhelming because social media is a lot of work. My advice is to focus on 3-4 that matter most and then build strategies for telling your story across each channel. As a fashion blogger, I would say the ones that matter most are my blog, Instagram, Pinterest, and Facebook. It all depends on what your blog is about and where your audience is. For example, journalists and PR managers may spend all their time on Twitter while Generation Z can be found on Snapchat. Think about who you’re speaking to and where they’re at.
3. Create content consistently!
There are many ways to create content. It can be for your blog or any of your social media channels, but the important thing is that you’re consistently publishing something. There are a few reasons for this. First, it increases your chances of being seen by the right people. If you only publish a few times a year, then you give others no incentive to keep coming back. Second, until you have tried something new for a period of time and in a consistent manner, you can’t decide if it works or not.
4. It isn’t all about numbers!
Don’t be discouraged if you have a small following because in this day and age, it isn’t all about numbers. There are so many brands willing to work with influencers with smaller numbers and a more targeted reach. However, it is your responsibility to ensure you’re getting in front of brands you align with. Don’t be shy about connecting online and getting those relationships started. You can send cold emails, tag brands in your posts, or send DMs on Instagram. Sometimes, it’s all about who you know. Blogger events and collabs with others in your niche are a great way to get started building your network.
5. Get started on your media kit!
On the topic of working with brands, you should start creating your media kit. A media kit is a document that provides facts and statistics about your blog. Most brands will ask a blogger for a media kit before working with them. It gives them the low down on your blog, such as topics you write about, how many followers you have across social, brands you’ve worked with before, and the type of content you produce (video, image, event host, blog post, etc). You should definitely have a media kit handy if you plan on partnering with brands. It makes you look professional and convinces brands to work with you. If you want to learn more about media kits in next week’s segment, leave me a comment below!
What are some of your favorite ways to promote your blog or website?
Photos by Lainey Reed