An essential aspect of being an influencer is working with brands. Not only is this a great way to earn an income, but it’s a fun way to build relationships with brands you love, create meaningful content, and share them with your audience. Lately, several of you have asked me about brand sponsorships – specifically, when to collaborate and how to select brands to work with. So, I’ll be diving into your most pressing questions on partnerships today, including a few personal tidbits on when and how to work with brands as a blogger.
Keep Reading How to Work With Brands as a Blogger
When to work with brands…
There is no right or wrong time to start working with brands, especially if they’re approaching you. However, if you’re wondering when you can start approaching brands for a potential partnership, it’s probably time to dig into your analytics. While you don’t have to have a huge following to land a brand deal, you need to have some level of influence, which brands usually measure via follower count and/or engagement. Engagement comes in the forms of likes, comments, and shares.
If you’re at a point where you know you’re capable of producing high-quality content that your followers are tuning into regularly, then it’s fair to use this information as leverage when approaching brands.
Approaching the right brands…
Typically, it’s easiest to approach brands you’re already using, wearing, or promoting in your day-to-day routine. This will allow you to provide a brand with examples of your work and how it was received by your followers. But before you start approaching brands, I would recommend creating a list of the companies and products that you absolutely love and would work with for free. Don’t forget to include smaller, under the radar brands that your readers may not know about. Then come up with 2-3 topics you would be able to create for each brand. Next, find these brands’ contacts online or reach out to them on social media with your ideas.
You should also think about how a brand lines up with your values and beliefs. For instance, if you’re positioning yourself as a luxury blogger, it probably wouldn’t make sense to work with brands that promote low prices – even if they’re paying you. Also, don’t claim to be a cruelty-free beauty enthusiast but support brands that test on animals.
Deciding which partnerships are a good fit…
Deciding which brands to work with always comes down to whether or not a brand actually aligns with my vision and aesthetic – and how much creative control I get on a project. Since authenticity is extremely important to me, I wouldn’t work with a brand that I don’t believe in, or wouldn’t use on my own. Also, if a brand starts being super nit picky about what I MUST say in my caption and the exact angles I need to share, it’ll make me uncomfortable and not want to work with them. I don’t think there’s anything more offensive to your own audience than a post that blatantly reads like an advertisement.
Creating a media kit…
If you’re thinking about working with brands at all, then a media kit can work favorably for you and open doors for opportunities. I would highly recommend making one so that brands take you seriously. Make sure you include some of your best photographs, contact info, social media following across all channels, previous brand partnerships, and information about your audience if you have it.
Figuring out your rates…
There’s no right or wrong answer when it comes to blogger rates. When figuring out the magic number, my best advice is to look at the brand in question… Is this a brand you absolutely love and would benefit from? If you’re getting exposure to their hundreds of thousands of followers and they’re gifting you product, creating content for free may not be such a bad thing. However, if there isn’t much for you to gain, but you believe in the product, then you can ask to be compensated. Otherwise, you should always factor in other costs that might be involved on the production side, such as photographer fees and cost of materials. And think about how much time the job will require from your end. From there, you can ask the brand for their budget and make a final decision.
Is there anything else you’d like to know about partnerships? Let me know in the comments – and if you’ve worked with brands before, I would love to hear more about your experience.
Photos by Lainey Reed