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The Biggest Misconceptions About Fashion Bloggers

It’s been a while since I’ve shared some lessons behind the blog, but I’ve been wanting to bring this segment back. I know that so many of you are looking to embark on this adventure and it can be tricky to figure out when everything looks impeccable on Instagram – and the market is so saturated! You guys know that I always try to keep everything as real and candid as possible, which is why I started this segment in the first place. I recently spoke at the Create & Cultivate Style Summit and wanted to share a little more insight today by speaking to the biggest misconceptions about fashion bloggers.


Keep Reading Biggest Misconceptions About Fashion Bloggers


The Biggest Misconceptions About Bloggers Explained


1. Bloggers live perfect lives

I confess that everything looks picture perfect on Instagram, but what you’re seeing is a creative lens of someone’s life – and not necessarily their actual life. I’m aware of how my feed looks. It’s vibrant and cheerful, but I can still assure you that it’s far from perfect. Sometimes, a fashion blogger’s feed is about a creating a very specific feeling or providing outfit or travel inspiration because it’s part of our business. And as a creative, I can honestly say that my feed is curated for creative purposes because I have a background in art and design. But that’s where this blog comes in! I share very real and personal stories here like this one!

2. Bloggers don’t have real jobs

This is probably the biggest misconception about bloggers – that we don’t have “real jobs”. Blogging is an all hours of the day, everyday of the week kind of gig. I work through weekends and vacations – I actually work more on vacation than when I’m at home! I’m also juggling multiple roles constantly from writing to managing my team, planning photoshoots, and delivering content for brands. It takes up a ton of time, and by the end of the day, there isn’t much time for anything else. (I would love to hear what you guys have to say about this, so chime in below!)


The Biggest Misconceptions About Bloggers Explained

3. Bloggers don’t pay for anything

When most people think of fashion bloggers, they think of fashionable getaways and free clothes. But the truth is, NOTHING is free. I am so lucky to be able to work with brands I love, and I do receive gifted items from time to time, BUT there’s always work associated with anything that comes for free! I don’t accept any free clothing that I do not personally pick out, and because of that, I do buy a lot of the items you see on my site myself. Running a blog also comes with large expenses like paying my team, paying for photos, planning my own trips so that I can create fresh content, and buying props to produce a set. There’s a lot that goes on behind-the-scenes when it comes to expenses and costs. (I also pay for a bookkeeper who keeps track of said expenses and taxes because there are so many!)

4. Bloggers are dishonest about sponsorships

While every blogger has their own concept of what it means to run a business and partner with brands, I pick my sponsorships carefully because authenticity is incredibly important to me. This means collaborating with brands I naturally wear and use – or new ones I’ve tried and love. It’s also about introducing new items that I think you guys would enjoy. Transparency is everything to me, so I always disclose my sponsored posts  by placing a very clear disclaimer at the bottom of every sponsored post. I feel that this is the best way to be honest about sponsored content!


What are your thoughts on fashion influencers running their blogs as businesses? Is there anything else I can clarify for you?

Photos by Lainey Reed


The Biggest Misconceptions About Bloggers Explained

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4 Comments

  • Reply Charmaine Ng | Architecture & Lifestyle Blog

    I think these are great points to keep in mind, especially since everyone thinks being a blogger is such a breeze nowadays!

    Charmaine Ng | Architecture & Lifestyle Blog
    http://charmainenyw.com

    July 31, 2018 at 1:34 pm
  • Reply Charmaine Ng | Architecture & Lifestyle Blog

    I think these are great points to keep in mind, especially since everyone thinks being a blogger is such a breeze nowadays! 🙂

    Charmaine Ng | Architecture & Lifestyle Blog
    http://charmainenyw.com

    July 31, 2018 at 1:34 pm
  • Reply Laura Leigh

    Really great post! I completely agree about blogging being a job that is all hours of the day, every day of the week, and lots of time even more work on vacations. There is very minimal down time or escape from it. But it is a wonderful job that I truly love!

    xo Laura Leigh
    Louella Reese

    August 1, 2018 at 7:33 am
  • Reply Aly

    I love these points! They are so true. I have been blogging on and off for a few years. But this year I decided to really take it seriously and work on expanding–and it’s a ton of work! But if you love it, so worth it!

    August 14, 2018 at 7:44 pm
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