Behind the Blog, Lovely Favorites, Travel

RewardStyle – The Conference

If you follow @apinchoflovely on Instagram or are just on Instagram in general, you most likely noticed the presence of a popular hashtag this past weekend – #rStheCon – which referred to the rewardStyle conference for bloggers. Every year, the top 200 blog publishers are invited to the conference in Dallas to come together and discuss ways to improve the way we provide content to our audiences across our blogs and social media platforms. Here’s a quick look at my weekend in photos! (And you might be seeing some changes on my end soon!)

All outfits below are available to shop on!

Left / Arrival in Dallas in my chambray pantsuit (Jordan likes to call it my grandma suit) and Soludos espadrilles. My Quilted Koala tote from this post was my super soft and roomy carry-on.

Right / We kicked off the weekend with a poolside party with Stuart Weitzman! Fruity cocktails and floral resortwear for all! Lots of catching up with my California girls – Carrie Bradshaw Lied and Pursuit of Shoes!

Left / I wore my Yumi Kim Chelsea Maxi dress to the Stuart Weitzman party – by far one of my favorite new printed dresses from the collection!

Right / Kathleen from Carrie Bradshaw Lied and Jenn from Haute Off the Rack were my roomies at The Joule Hotel for the weekend! The three of us took over The StylistLa’s Instagram account on Saturday, but more on that in a second.

Left / Paired this Jetset Diaries romper with some fun Elaine Turner wedges for a day of speakers – these heels come out TOMORROW and I’ll have an exclusive code for you to nab 20% off!

Right / Friday night, River Island hosted a lawn party for all the attendants. This photos was taken before the rain began and before we all had to make a run for it in the storm back to the hotel!

Left / Okay, so where did I wear my Jetset Diaries romper? To a terrace lunch hosted by Matches Fashion on the terrace level of The Joule Hotel.

Right / Have you ever seen more beautiful lunch boxes? We were greeted to our seats with a picnic lunch filled with yummy goodies!

Left / Friday morning, we broke off into classrooms for our learning sessions. We also met one-on-one with brands on how to better address the needs of our readers. I wore my Yumi Kim Happy Hour dress despite the rain!

Right / I sat in on classes about taking better photos, reading Google analytics and branding yourself through images. Here’s a little snap from one class where I took lots of notes – gotta teach Jordan my Nikon now!

Left / The last night’s event called for a very special dress. I picked the sparkly, sequin Parker dress to wear to‘s first birthday party!

Right / And where was the party? It was outside with a gorgeous view of the bridge and birthday fireworks – rewardStyle really pulled out all the stops to celebrate one of their most successful launches.

Left / I couldn’t leave without getting my Tex Mex on! Haute Off the Rack, Life with Emily and I put down our Gigi New York phone wallets (just for a second) to indulge in some grub from Mi Cocina.

Right / Probably the worst part of going out of town – unpacking. I was actually pretty motivated to unpack this time however to get out these lovely things including Front Roe by Louise Roe, my new Fujji Instax camera and my mini leather notebook.

Thank you rewardStyle for such a fantastic weekend and an invitation to attend this year’s conference. I can’t wait to put my new knowledge to good use, and I’m super excited about some new projects soon to come!

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1 Comment

  • Reply Kathleen Harper

    Great photo diary! Love those nude wedges so much!

    April 29, 2015 at 1:11 am
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