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The Lovely Lessons: What I Did Wrong in 2015

I know I’m a little late to the game on this post, but better late than never is starting to become my motto in life! Last year, I filled out this goal-planning sheet that I found on the Nectar Collective that I kept in the back of my agenda, and at some point along the way, I moved it into my desk drawer where it stayed until last month when I found it again. I got a little nervous to look back at what I envisioned for my 2015 and if I had met any of those goals – and a little excited too. Turns out not only did I achieve almost every single thing that I wrote down for myself – I far exceeded it! THAT was a motivating moment for me, so I decided to fill out the very same sheet again this year, and this time I game myself a little loftier goals…

So what did I do right and what did I do wrong in 2015? Here are my rights:

1. I joined a “gang.”
Last year, I was sitting in an AdFed luncheon, and a creative speaker was talking about the importance of finding your “gang.” She suggested that as a creative, you need a group of like-minded people to bounce ideas off, get feedback from, ask questions, and share resources. It’s like a really cool support group you could say. That resonated for me because I had just really become friends with Nikki (My Style Diaries), Kathleen (Carrie Bradshaw Lied) and Jenn (Haute Off the Rack), and I realized that I had found MY gang. In 2015, we went to New York for fashion week, went to a week long trip to Cabo and started a group text that doesn’t go a day without conversation. We’ve already started planning our new adventures for this year and beyond all of the blog-related parts of our relationship, I’ve found friends for life too!

2. I got picky.
2015 was the year I got picky – in a good way. I started being more selective about what I posted to make sure that it was all things that I truly, truly loved and want to share. And I started to get picky about the photos I was posting. Were the compositions, colors and creative direction all photos that reflect “me?” That was a rather difficult project towards the end of the year because for a large part of 2015, I had Kaela taking all of my blog photos, and we were able to develop that brand together. The past few months while she has been on maternity leave,  I’ve realized that instead of relying on one person, I need to know how to be able to work with multiple people to get the same end result. So the pickiness is a current work in progress…

3. I chose Instagram.
For a girl with a full-time job, tackling all forms of social media is a pretty impossible task. So I decided that instead of trying to fully engage on all of them, I needed to hone in on just one. And that one in 2015 was Instagram. At the end of 2014, I had 13K Instagram followers, and at the end of 2015, I was close to 70K. I chose to put the most energy into creatively curating content for my Instagram account, and it paid off. More Instagram fun coming this year!

Here are my wrongs:

1. I failed to launch. 
Setting up my email newsletter and online closet sale were all ideas that I had LAST January. They just became real, ahem, this month. One year later. How great would they be now if I had started a year ago? I guess we’ll never know! Chances are if you have a great idea that you keep thinking about day after day, it’s probably one you need to act on – that’s something I’ll be reminding myself this year!

2. I didn’t say NO enough.
Although I did get picky, I still had an issue with saying no. I took on too many blog projects along with being completely overworked at my full-time job in athletics which led to me being frazzled pretty much all of the time. Finally towards the end of the year, I prioritized and realized that I needed a job that encouraged my social media growth instead of hindering it. Now saying YES, means only positive things for me career-wise.

3. I stopped learning.
Okay so that doesn’t mean I turned my brain off, it just means that I wasn’t actively pursuing the education necessary to succeed online. Instead of watching Real Housewives, I probably should have been reading SEO for Dummies or watching tutorials on Lightroom. 2016 is going to be a year of learning for me! I’ve already started soaking up some new knowledge regarding Mailchimp and my newsletter – more to come on that in a lovely lesson soon to come!

photos by Kaela Rodehorst Photography


Have you evaluated your wrongs and rights of 2015? I highly encourage looking into your faults and how you can make them right this new year!


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4 Comments

  • Reply Taylor - Lights Camera Catwalk

    Love this post on looking back, mine has been sitting in drafts for too long! Girl, you KILLED the instagram game. I'm struggling over here!

    Xx Taylor
    http://lightscameracatwalk.com

    January 14, 2016 at 5:21 pm
    • Reply KB

      Thanks Taylor! But trust me, there are plenty of days that Instagram has me sitting scratching my head and totally confused. Definitely a trial and error type of thing!

      January 23, 2016 at 4:16 am
  • Reply Renee

    Great post! As a new blogger it's interesting and helpful to read. Question though – where/how did you find your "gang?" That's been on my list of things to do, or at least find someone local to me that I can meet and discuss blog type things with.

    January 17, 2016 at 12:30 pm
    • Reply KB

      I found my gang at NYFW! I wasn't "looking" for them, but we organically became super close friends. Try looking for some creative meet-ups in your city or seek out some bloggers that have similar interests and aesthetics – shoot them an email because they may be looking for the same thing! 🙂

      January 23, 2016 at 4:15 am

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