In a digital world where it seems everyone and their mother has an online presence, it is harder than ever to stand out in the crowd. Although I can probably sit here amongst other influencers and coach you on various tips to take better photos and increase your engagement (which are all totally valid by the way), I’ve learned that there is one thing that makes a huge difference when it comes to long-term success. And that is blogging authentically and with purpose. Over the last several weeks, I’ve shared many hacks for staying motivated and productive with your blog. Today, I’ve decided to take a few steps back and share some of my tried and true ways to make your blog stand out.
Keep Reading Ways to Make Your Blog Stand Out
1. Be Authentic
Authenticity has been such a buzzword lately and sometimes, I’m not even sure if I know what it means anymore. But with most people trying to make their big break on social media, blogging doesn’t feel as authentic as it once did. As a result, authenticity is more important than ever. By simply being your authentic self, you’ll be able to bring a different attitude to blogging that’s fresh and won’t get lost in the millions that already exist. As a blogger myself, I can tell you that readers today are not looking for another blog that’s a carbon copy of someone else’s. The most successful bloggers have their own unique voice and their readers often think of them as a friend rather than just another account on the internet.
One of the best ways to let your authenticity shine is to get vulnerable. By exposing a bit of your personal life with your readers and sharing your struggles, they’ll be able to relate to you on a grander scale. I’ve done this many times before (example here) and loved hearing your feedback.
2. Know and Have a Purpose
In order to find your purpose, ask yourself what you can bring to the table when it comes to blogging and online content. Knowing and understanding your motivations for why you blog will not only bring clarity, but it will make the blogging process a whole lot easier. If needed, reevaluate your mission statement and message so you have a clear intention in mind when crafting your work. Having this locked down will help you ensure your content is purposeful and full of intent.
It is important to take a step back from your blog every now and again to evaluate the changes in your life and the direction you’re headed in. Since your life – and the digital landscape – are ever-evolving, this will help you ensure your blog can adapt in the long run.
3. Be Dynamic
The last surefire way to make your blog stand out is to be dynamic. I can’t tell you how much and how quickly the blogging industry has changed since I started. And the same girls I see with huge success today are the ones who were flexible and adapted with it. To be dynamic, you must be willing to explore new mediums for sharing content – and don’t aways wait for something to be tried and tested before you do it. By offering something new to the mix, you’ll be able to grab your reader’s attention and keep them engaged. Whether it’s a weekly vlog in addition to the blog or an exclusive email feature weekly, constantly keep your eyes peeled for what you can offer next.
In what ways have you made your blog stand out?
Photos by Lainey Reed